Black Lives Matter

by Zahara Chowdhury
Black Lives Matter

In light of recent events in America, the tragic death of George Floyd, Tone & Sculpt are disgusted with the murder and modern day lynching of an innocent man. We stand in solidarity with the black community and with all people of colour. It is disgusting, horrific, inhumane and no person of colour should ever feel or face the inherent, systemic racism that not only permeates the American justice system and society, but our global society. 

This blog is not to do with fitness. It isn’t to do with nutrition. It is to express the desperate need for equality for Black people in a world which is drenched in white privilege and supremacy. We spend our days dedicating our time and passion to your fitness and health; we now want you to join us and dedicate your time, your anger and your frustration to learning and understanding why Black Lives Matter exists. We want you to learn why the term racism is a social construct and many quite rightly see it as a myth, a made up term to protect white privilege. We want you to learn about 1619, Windrush, The Montgomery Bus Boycott and so much more. Learning about these historical event, remembering the names of George Floyd, Ahmaud Arbery, Breonna Taylor, Trayvon Martin, Keith Scott, Atatiana Jefferson, Philando Castile, Sean Bell, Tamir Rice and so, so many more is fundamental to understanding the nature of systemic racism; understanding and empathising their stories will ensure we finally do something about it. 

One may read this and begin to subconsciously disagree, judge or criticise individuals for spouting things for the sake of showmanship; one may criticise others for being ‘on trend’, for pulling a PR stunt, for not really caring. However, this is a very consequence of inherent racism and privilege. Know that we care very much about the need for equality and justice; it is a founding pillar of what Tone & Sculpt stands for.

We are not here to cause further conflict, offence, disillusionment or angst. As a company, we are doing everything we can to ensure anti-racism is embedded into our values and our work. We know there is so much more to do and we know that without a change from the powers that be, our protest and desire for equality will continue. We will not stop until this ends and the world is literally an equal playing field for all and not just select groups of people. It is time to unlearn what we have learnt when it comes to social, economic and political constructs. It will not happen overnight, but it will happen in time. Enough really is enough.. 

For further information on what you can do to support the BLM movement and be actively anti-racist, please follow the link below and visit:

Sign petitions, donate if you can, speak up and let’s do more to become a united and equal community - for everyone. 


As mentioned above please see our highlighted resources below:

Race as a Social Construct article: - 

1619 Project -

Windrush -

The Montgomery Bus Boycott -

Anti-Racism -


More resources can be found on our instagram - @toneandsculptapp

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