Your Fitness & Training App

Our Journey. Our Ethos.

Our Mission is to empower women of all shapes and sizes, across the globe to be feel confident in who they are, through the medium of fitness.

Ideation

The Tone & Sculpt
journey started in
2017, when Krissy Cela, lead-trainer and co-founder, used fitness to manage her wellbeing
as a law student.

Krissy set up her social media platform to keep herself accountable, whilst aiming to share her journey with like minded women.

Research

Krissy continued to
use her social media platform to encourage, and motivate young women.

After meeting Jack Bullimore, Jack built Krissy a desk at his mum’s home and between them they launched their business ventures together.

Delivery

After successfully launching PDF workout guides and meal plans,
Jack and Krissy
refined their
ideas and launched
the Tone & Sculpt app
in January 2019.

Following a successful first year, in January 2020, Tone & Sculpt was relaunched and has since grown a team of 20 new staff members.

The Ideation

The Tone & Sculpt journey started in 2017, when Krissy Cela, lead-trainer and co-founder, used fitness to manage her wellbeing as a law student. Krissy set up her social media platform to keep herself accountable, whilst aiming to share her journey with like minded women. 

The Research

Krissy continued to use her social media platforms to encourage, motivate and show young women you can work to your full potential. After meeting Jack Bullimore, Jack built Krissy a desk at his mum’s home and between them they managed full, and part time work, a law degree and Krissy’s social media platforms, which led to launching their business ventures.

The Delivery

After successfully launching PDF workout guides and meal plans, Jack and Krissy refined their ideas and launched the first version of the Tone & Sculpt app in January 2019 on iOS and Android devices. 

Following a successful first year, in January 2020, we relaunched our app with new branding and content, and have since grown a team with 20 new staff members.

krissy cela workout

With bespoke home workout guides, gym guides, and healthy customisable meal plans (suitable for all diets), Tone & Sculpt offers something for everyone!

We believe in Real Women,
achieving Real Results.

Want To Know More?

Training with the Tone & Sculpt App couldn't be easier!

With bespoke Home Workout Guides, Gym Guides, and healthy customisable meal plans suitable for all diets, there is something for everyone!

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krissy cela workout app