Your Fitness & Training App
Our Journey. Our Ethos.
Our Mission is to empower women of all shapes and sizes, across the globe to be feel confident in who they are, through the medium of fitness.
The Ideation
The Tone & Sculpt journey started in 2017, when Krissy Cela, lead-trainer and co-founder, used fitness to manage her wellbeing as a law student. Krissy set up her social media platform to keep herself accountable, whilst aiming to share her journey with like minded women.
The Research
Krissy continued to use her social media platforms to encourage, motivate and show young women you can work to your full potential. After meeting Jack Bullimore, Jack built Krissy a desk at his mum’s home and between them they managed full, and part time work, a law degree and Krissy’s social media platforms, which led to launching their business ventures.
The Delivery
After successfully launching PDF workout guides and meal plans, Jack and Krissy refined their ideas and launched the first version of the Tone & Sculpt app in January 2019 on iOS and Android devices.
Following a successful first year, in January 2020, we relaunched our app with new branding and content, and have since grown a team with 20 new staff members.
With bespoke home workout guides, gym guides, and healthy customisable meal plans (suitable for all diets), Tone & Sculpt offers something for everyone!
We believe in Real Women,
achieving Real Results.
Want To Know More?
Training with the Tone & Sculpt App couldn't be easier!
With bespoke Home Workout Guides, Gym Guides, and healthy customisable meal plans suitable for all diets, there is something for everyone!
